Measuring your marketing is the only way to know which efforts are working and which are wasting money. Even if you can’t measure every impact, you should track as much as possible.
After looking at some data from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report, I wonder how many campaigns are only half-measured, with half their [...]
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Tag Archive: Marketingsherpa
Measuring Social is Vital
Convincing Skeptics that Social Media Belongs in your Marketing Strategy
Last week, I sat in on a webinar presented by HubSpot and MarketingSherpa that discussed the importance of inbound marketing tactics for B2B lead generation. Sherpa’s research director, Stefan Tornquist, and Rick Burnes, Inbound Marketing Manager, HubSpot, shared data and real-life examples of how the combination of relevant content, social media and search engine optimization [...]
Liable for Bloggers’ Claims
The Federal Trade Commission on Monday published the final version of its Guides Concerning the Use of Endorsements and Testimonials in Advertising. These new rules govern how companies can use consumer, expert and organizational endorsements to make claims about products.
There are many important updates, which become effective Dec. 1. MarketingSherpa is working on an article [...]
Web Clinic / Podcasts – New source just added !
I just added Twooting podcasts to the "Web Clinic / Podcasts" page. Twooting podcasts gives you an extended insight into the Twitter world.
By the way, the "Web Clinic / Podcasts" page also gives you access to two other professional podcasts about the latest developements in online marketing :
- MarketingExperiments web clinics
- MarketingSherpa podcasts
Don’t miss them [...]
Give Email Subscribers the Opportunity To Belong
Dan Heimbrock, President and CEO, HyperDrive Interactive, had so many great examples to share about how word-of-mouth and email marketing can work together to create brand advocates that I couldn’t help sharing one.
Heimbrock is presenting a case study at MarketingSherpa’s 2009 Email Marketing Summit, March 15-17, and I had the opportunity to interview him last [...]
What's in it ?
