Many marketers are dissatisfied with measurement
Source:Can Online Metrics Work?
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Tag Archive: Measurement
Can Online Metrics Work?
Focusing Your Message from National to Local, Part 2
How to parse out responsibilities for social media and set up a measurement dashboard for comparing local and national results. …
Source:Focusing Your Message from National to Local, Part 2
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Non-Profits ‘Outblog’ Private Sector
The largest charitable organizations in the US far outpace the business world and academia in both their use of and familiarity with social media and their measurement of online buzz, according to a study by the University of Massachusetts Dartmouth Center for Marketing Research, which found that 89% of non-profits used some form of social [...]
Industry Reporting Standards and What Really Works
The missing variable in today’s measurement and optimization philosophy is the “sphere of influence” effect. Here’s why.
Source:Industry Reporting Standards and What Really Works
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Improving ROI: 5 Insights
Return on investment is top of mind for marketers these days as most marketing efforts come under the scrutiny of ROI justification.
Here are a few insights gleaned from an interview with Jim Lenskold, President of the Lenskold Group, about how to improve and optimize the measurement of marketing ROI:
1. The biggest challenge in improving marketing [...]
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