Social is sexy; email is not. Social is alive and well; email is dead. This is the perception, but it’s not reality.
Smart marketers know that social and email work together well, and that by leveraging that relationship they can make both their social media and email marketing strategies more effective. This is just one [...]
Source:Making [...]
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Tag Archive: Media Marketing
Making Social and Email Work Together
Mobile Marketing Daily: Smartphone Surge Means More Mobile Media
With full year sales results in, it might not be complete hype to call 2009 the Year of the Smartphone. (At least until that title is shifted to 2010). Sales of high-end mobile devices increased nearly 24% to 172.4 million units worldwide last year even as over mobile phone sales dipped 0.9%, according to Gartner [...]
Measuring Social is Vital
Measuring your marketing is the only way to know which efforts are working and which are wasting money. Even if you can’t measure every impact, you should track as much as possible.
After looking at some data from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report, I wonder how many campaigns are only half-measured, with half their [...]
Social Media Success Means Learning to Let Go
For this week’s EmailSherpa case study, I had a long conversation with Eric Erwin, EVP Marketing & Product Development, Wilton and Tim Bay, Founding Partner, Shay Digital about the ways email and social media marketing can work together.
I compiled five of their best strategies in the article, available here, but there was another big [...]
Source:Social [...]
Marketing, Not Ads, Fuels Social Spending Growth
Focus on word-of-mouth and earned media
Source:Marketing, Not Ads, Fuels Social Spending Growth
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