The top 50 Internet advertisers by media value, November 2009, according to Kantar Media.
Source:Scottrade Online Leads Top Internet Advertisers by Media Value
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Scottrade Online Leads Top Internet Advertisers by Media Value
Mobile Insider: The Lost Art of Sponsorship
Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not every brand translates easily into the kind of utility consumers really want on their phone. Some publishers tell me that they are getting a lot of interest from marketers who want [...]
Marketing, Not Ads, Fuels Social Spending Growth
Focus on word-of-mouth and earned media
Source:Marketing, Not Ads, Fuels Social Spending Growth
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Recession Intensifies ‘Couch Potatoism’ as TV, Internet Converge
Some 26% more Americans chose TV as their favorite type of media than they did last year, according to a new study by Deloitte, which lends credence to the theory that the recession has intensified America’s love for television.
The study revealed that more than 70% of respondents ranked TV among their top-three favorite media [...]
Source:Recession [...]
MediaDailyNews: WPP's Sorrell: Media Shops That Dropped Their Shorts, Appear To Be Coming Up Short
The lingering effects of the global economic recession have led to “vicious price competition” among media services shops, including at least two situations in which agencies have personally guaranteed the media prices paid by their clients, according to Martin Sorrell, CEO of WPP, the world’s largest buyer of media.
Source:MediaDailyNews: WPP's Sorrell: Media Shops That Dropped [...]
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