The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
Source:Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'
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mobiThinking caught up with Alberto Benbunan, corporate development director of award-winning agency Mobile Dreams Factory. We asked him to share with you the video case studies that helped put the Spanish mobile-marketing agency into the spotlight at the 2008 Mobile Marketing Association Awards. So if you weren’t on the MMA judging panel, now is your [...]
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Tags: Association Awards, best practices, campaigns, Development Director, Marketing Agency, Marketing Association, Mma, Mobile Dreams, Mobile Marketing, Spanish, Spotlight, Video Case Studies
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