As the mobile market continues to grow, mobile advertising opportunities are growing right along with it. The capabilities of the ads, too, are quickly expanding.
This week the Mobile Marketing Association released a Rich Media Mobile Advertising whitepaper. You can take a look at the free six-page guide to get a quick introduction to the types [...]
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Tag Archive: mobile advertising
Rich Media Mobile Ads
MediaDailyNews: TargetSpot Debuts Mobile Ad Platform
TargetSpot, a leading Internet radio advertising network, is expanding into audio ad sales for digital audio content delivered to mobile devices, giving advertising clients access to much-sought-after listeners, including owners of iPhones and BlackBerry smartphones.
Source:MediaDailyNews: TargetSpot Debuts Mobile Ad Platform
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Mobile Marketing Daily: Don't Forget the iPod
The iPod shouldn’t be thought of by marketers as merely an afterthought in relation to the iPhone, especially when it comes to advertising in applications and games. New research shows that they used differently. Web surfing on the iPhone tends to peak during the week, while that on the iPod peaks on the weekend. Dayparting [...]
Online Media Daily: Panel: Mobile Advertising Harder Than Ever
Mobile advertising promises higher response rates than the desktop Web, but is more hampered than ever by a fragmented landscape of different devices, operating systems and application storefronts. That was the paradox highlighted by a panel of mobile marketing and media experts at the OnMedia NYC event Tuesday.
Source:Online Media Daily: Panel: Mobile Advertising Harder Than [...]
mobiThinking guide to mobile advertising networks (2010)
Welcome to the mobiThinking guide to mobile advertising networks 2002 – with four new profiles of major networks. This is the only place advertisers and publishers can get the real and detailed information required when choosing a network. All data is supplied directly by the networks.
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Source:mobiThinking guide to mobile advertising networks (2010)
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