A recent report by Forrester analyst Thomas Husson on mobile trends for 2010 emphasizes that fragmentation will continue to be a defining element of the mobile Web. It’s a good point to keep in mind in light of recent forecasts from Morgan Stanley and Gartner predicting the mobile Web will outstrip the desktop version in [...]
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Tag Archive: Mobile Device
Smartphones Drive Surge in Non-Voice Communications
The proliferation of smartphones in the US is driving a rapid rise in mobile-device usage for non-voice communications, including text messages, e-mail and mobile internet access, according to the lastest research from BIA/Kelsey, which said that this increase is likely to have a significant effect on future local mobile marketing plans.
The latest wave of [...]
Source:Smartphones [...]
Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'
The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
Source:Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'
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Research Brief: Mobile Web Visitors Spike With Teens and Seniors
According to a recent release from The Nielsen Company, web visitors using a mobile device increased 34% year-over-year, from 42.5 million mobile Web visitors in July 2008 to 56.9 million in July 2009. Overall, year-over-year growth among the 13-17 and 65+ age groups outpaced the growth of the total mobile Web audience, with a youth [...]
Online Media Daily: Nokia Teams Up With Facebook on 'Lifecasting'
Extending its mobile reach, Facebook has partnered with Nokia to launch a “lifecasting” feature integrating the social networking service into the phone giant’s handsets. The new offering announced at the Nokia World conference in Stuttgart, Germany will allow users to post their location and status updates directly to their Facebook account from the main screen [...]
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