TargetSpot, a leading Internet radio advertising network, is expanding into audio ad sales for digital audio content delivered to mobile devices, giving advertising clients access to much-sought-after listeners, including owners of iPhones and BlackBerry smartphones.
Source:MediaDailyNews: TargetSpot Debuts Mobile Ad Platform
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The proliferation of smartphones in the US is driving a rapid rise in mobile-device usage for non-voice communications, including text messages, e-mail and mobile internet access, according to the lastest research from BIA/Kelsey, which said that this increase is likely to have a significant effect on future local mobile marketing plans.
The latest wave of [...]
Source:Smartphones [...]
Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web’s enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?
Source:OMMA Magazine: The Ad Net Wars Move to the Mobile Front
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AKQA Mobile, the mobile division of the global independent creative agency and dotMobi, announced the results of an extensive consumer study of mobile Internet usage and attitudes. Conducted by the AKQA’s Research & Insights department in conjunction with dotMobi, the survey reveals key insights into the importance of a better mobile Web for consumers in [...]
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