Hearst Corp. last week unveiled its “let a thousand flowers bloom” approach to creating digital content for the iPhone. The magazine publisher plans to churn out thousands of iPhone applications focused on niche topics within categories such as celebrities, food, hobbies, and sports. Hearst’s LMK (”let me know”) applications unit has already released some 70 [...]
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Tag Archive: Mobile Marketing
Mobile Marketing Daily: Don't Rush Move to Mobile Coupons
Target last month said it was the first major retailer to let shoppers nationwide access gift card accounts from smartphones, and have the barcode scanned at checkout. On Wednesday the company said it had another first among retail chains: offering scannable mobile coupons directly to customers that they can redeem via barcode at checkout. Other [...]
Rich Media Mobile Ads
As the mobile market continues to grow, mobile advertising opportunities are growing right along with it. The capabilities of the ads, too, are quickly expanding.
This week the Mobile Marketing Association released a Rich Media Mobile Advertising whitepaper. You can take a look at the free six-page guide to get a quick introduction to the types [...]
Mobile Marketing Daily: Coming Soon To A Wireless Store Near Your
The analogies drawn between blockbuster movie openings and new smartphone launches in the last year have surely pleased manufacturers and wireless operators. The comparison itself suggests high-end phones have pushed far enough into the mainstream for their rollouts to be considered media and pop cultural events in and of themselves.
Source:Mobile Marketing Daily: Coming Soon To [...]
Mobile Marketing Daily: Touchscreens Knocking Down Mobile's Digital Divide
Touchscreens aren’t just for smartphones anymore. Gartner Thursday released research predicting the worldwide market for touchscreen devices will nearly double this year to 362.7 million units, accounting for more than 27% of all phone sales. And that proportion will increase to 58% globally, and 80% in mature markets like North America and Western Europe.
Source:Mobile Marketing [...]
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