With Apple clearing out all those sex-themed apps from the App Store, it makes you wonder what else people are doing with their iPhones. According to a new study by Greystripe, plotting romance and staying healthy are two of the more popular activities. The mobile ad network found that more than half (51%) of [...]
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Tag Archive: Mobile Network
Online Media Daily: Millennial Buys Mobile Analytics Firm TapMetrics
Mobile ad network Millennial Media has acquired San Francisco-based mobile analytics firm TapMetrics to bolster its application-tracking capability, the companies announced Tuesday. Financial terms of the deal were not disclosed.
Source:Online Media Daily: Millennial Buys Mobile Analytics Firm TapMetrics
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Mobile Marketing Daily: Is Apple Out To Control In-App Advertising?
A warning from Apple it will ban iPhone applications with advertising linked to a user’s location is rippling through the tech blogosphere in light of the company’s recent acquisition of mobile ad network Quattro Wireless.
Source:Mobile Marketing Daily: Is Apple Out To Control In-App Advertising?
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Online Media Daily: Report: Google + AdMob = 24% Mobile Ad Network Share
When Google announced its proposed $750 million acquisition of AdMob earlier this month, there was little question that the deal would create a powerhouse in mobile display advertising. But exactly how strong a position the combined companies would have was more difficult to quantify.
Source:Online Media Daily: Report: Google + AdMob = 24% Mobile Ad Network [...]
Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'
The Mobile Marketing Association Tuesday released revisions to its definition of “mobile marketing.” The new definition is: “Mobile marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”
Source:Online Media Daily: MMA Unveils New Definition Of 'Mobile Marketing'
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