Consumers’ increasing appetite for mobile applications is driving online retailers to speed up their mobile marketing initiatives. According to a Forrester Research study produced in partnership with Shop.org, nearly three-quarters (74%) of online retailers either already have or are developing a mobile strategy. One in five boasts having a fully implemented ...
Tag Archive: Mobile Strategies
Marketing Daily: Experian: Choose Delivery Method Based On Age
The rise of smartphones will likely mean an increase in mobile strategies, even among the older demographics for whom the phone is primarily a voice communications device, says Bill Tancer. "We're starting to be more and more amenable to marketing that comes through our phone. Just as in the social network world, we'll begin to ...
Online Media Daily: Velti Launches Integrated Mobile Planning Platform
London-based mobile marketing company Velti on Monday launched a new online platform for brands, agencies, publishers and mobile carriers to more easily execute their mobile strategies. The new Velti mGage service provides a platform to plan mobile campaigns, select inventory, manage media buys, create applications, mobile sites and widgets, build mobile CRM campaigns, and track ...
MediaDailyNews: ABC Survey: Newspapers Have Big Plans For Mobile
A new survey from the Audit Bureau of Circulations found great interest in mobile strategies for content distribution and advertising among print publishers, which also expect print distribution to diminish over the next decade. Source:MediaDailyNews: ABC Survey: Newspapers Have Big Plans For Mobile
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