As the public profile of online behavioral targeting rises, the search for consumer-friendly ways of addressing the technology, privacy and opt-out procedures accelerates as well. Multiple projects seem to be running in parallel. The IAB is working on standardized ad labeling, explanatory language and procedures that content providers and ad networks can deploy. A number [...]
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Tag Archive: Moving
Online Media Daily: Mobile Advertising Becoming Line Item In Brand Media Buys
When a mobile phone that spends 18 hours in someone’s pocket or purse makes a noise, they stop what they’re doing and service the device. “That’s a marketer’s dream,” Michael Wehrs, president and chief executive officer for the Mobile Marketing Association, tells Online Media Daily. People develop a personal attachment to the device, so they [...]
Moving Flash Cookies Into Direct-Response BT
If you’re confused about the ad networks or technology companies offering behavioral targeting, Tatto Media CEO Lin Miao says you’re not alone. Consolidation is on the horizon, he says, and “smoke and mirror behavioral shops” will fall by the wayside within the next 12 to 18 months.
Source:Moving Flash Cookies Into Direct-Response BT
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What NOT to do when moving to Web 2.0
Even the most carefully crafted Web 2.0 program can fall flat if users don’t get what they have come to expect from the two-way internet. Here are some key pitfalls to avoid when planning your brand’s efforts.
Source:What NOT to do when moving to Web 2.0
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