Viewers of NBC’s Olympics coverage through February 20, 2010 preferred ads with an Olympics theme, according to data from The Nielsen Company.
Six of the 10 most-liked ads contained an Olympics theme. The ads, aired by Visa, McDonald’s, Coca-Cola, and Procter & Gamble, included either a direct mention to the Olympics or imagery alluding to the [...]
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Viewers Prefer Olympic-themed Ads
Ad Spending Falls in ‘09
Advertisers spent an estimated $117 billion on US media in 2009, a 9% drop from 2008, according to [pdf] figures released by The Nielsen Company.
Auto Spending Tanks
Spending on automotive-related ads dropped by more than one-fifth during 2009. Although automotive factory and dealership ads were still the number one product category for ad spending with $8.4 [...]
Video Gamers Consume New Media
Video game category buyers (those spending at least $1 per month on game-related content) consume several other forms of new media at a rate higher than the general population, according to research from The Nielsen Company.
Video game category buyers, who comprise 24% of US households, devote a percentage of their wallet share at a rate [...]
U.S. Online Video Views Declined During December
U.S. online video streams dropped month-over-month in December, according to The Nielsen Company.
Source:U.S. Online Video Views Declined During December
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Teens Spend Free Time Texting
American teenagers send an average of 10 text messages per hour they are not in school or sleeping, according to research by The Nielsen Company.
By analyzing more than 40,000 monthly US mobile bills, Nielsen determined American teens sent an average of 3,146 texts a month each during Q3 2009. Their counterparts 9-12 sent an average [...]
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