Advertising breakdown by industry, December 2009, from Nielsen online.
Source:Hardware and Electronics Ads Grew in December
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Tag Archive: Online Ads
Hardware and Electronics Ads Grew in December
Financial Services Ads Dropped in November
Advertising breakdown by industry, November 2009, from Nielsen Online
Source:Financial Services Ads Dropped in November
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GPS Ads Drive Store Traffic
Marketers have found success by segmenting online consumers by location, especially with paid search marketing. These strategies often use IP addresses to target online ads to visitors from specific regions or cities.
Now GPS is being added to mobile devices. The coordinates are accurate within a matter of feet, rather than miles. This is opening up [...]
Video Ad Views Typically Only Around 10 Seconds
Study finds three in four online video ads are 30 seconds in length or shorter, while the average amount of time consumers stay tuned is a lot less.
Source:Video Ad Views Typically Only Around 10 Seconds
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Low Growth, High Value for Local Online Ads
Targeted ads worth premium prices
Source:Low Growth, High Value for Local Online Ads
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What's in it ?
