I have been working in the interactive advertising industry since April of 1999. And yet I feel strangely disconnected to the online advertising world I work in. I feel this way because I find the fundamentals ushered in by “the majority” influencing our industry’s collective direction to be both misguided and short-sighted. I felt [...]
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Tag Archive: Online Advertising
Targeting To Become Dominant Online Marketing Tool
Targeting consumer behavior will drive all online advertising. Semantic technology also will support the targeting. It’s not what I want, but I believe it will happen. But the industry still has work to do.
Source:Targeting To Become Dominant Online Marketing Tool
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Online Media Daily: Panel: Mobile Advertising Harder Than Ever
Mobile advertising promises higher response rates than the desktop Web, but is more hampered than ever by a fragmented landscape of different devices, operating systems and application storefronts. That was the paradox highlighted by a panel of mobile marketing and media experts at the OnMedia NYC event Tuesday.
Source:Online Media Daily: Panel: Mobile Advertising Harder Than [...]
Search Marketing Daily: How A Billion Dollar Mobile Investment Could Support Search And Display Online Advertising
Within the past month, two tech leaders have made investments in mobile to the tune of more than $1 billion. these investments will likely support search and display advertising. Patrick Moorhead, vice president and director of mobile platforms at agency Draftcb, says if he hears one more client say “I don’t think mobile is a [...]
Take Two Targeted Ads and Call Me In the Morning
Among all of the possible messaging goals a marketer might get assigned, convincing online users that targeted advertising will be good for them has to be one of the toughest. As we have discussed in these columns, and at recent OMMA Behavioral shows, the communications piece of the online privacy and data collection puzzle is [...]
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