The transition for advertisers from online to mobile search is still in its infancy, so there are massive benefits for early adopters. Get ahead of other marketers, understand the space, and drive your brand as a leader. …
Source:What Can Mobile Do?
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Video, search on top
Source:Factors Behind eMarketer’s Revised Online Ad Forecast
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Mobile advertising keeps getting passed over by U.S. marketers, but a recent Search Engine Marketing Professional Organization (SEMPO) study might provide reasons to take another look. Mobile networks report click-through rates between 5% and 15% on mobile campaigns, putting the Web’s average of 2% to shame, according to the study.
Source:Online Media Daily: Mobile Search Puts [...]
Integrating online marketing
Source:Display Campaigns Boost Search Effectiveness
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Search is the mainstay
Source:European Online Ad Spend Trends Slowly Up
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