Shorter spots see higher completion rates
Source:What Works in Online Video
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Tag Archive: Online Video
What Works in Online Video
Consumer Goods Marketers Go Beyond Ads with Online Video
Low-involvement brands attract consumers with video content
Source:Consumer Goods Marketers Go Beyond Ads with Online Video
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Per-Person Online Video Viewing Jumps 13%
Total video streams, streams per viewer and time per viewer were all up in December 2009, led by 13% growth in time per viewer, according to US online video viewing data from The Nielsen Company. The December 2009 Nielsen VideoCensus reveals that unique viewers of online video topped 137 million for the month, representing a [...]
Online Media Daily: Brightcove Unveils Latest Platform, Integrates Mobile and Social Functionality
Riding high on strong earnings forecasts, Brightcove on Monday is expected to debut the latest version of its online video platform. Brightcove 4 features multiplatform distribution capabilities, including support for native iPhone video application development, along with expanded live streaming capabilities, and more advanced analytics.
Source:Online Media Daily: Brightcove Unveils Latest Platform, Integrates Mobile and Social [...]
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