The rate of growth of mobile advertising has slowed considerably over the past several months, but it remains one of the fastest growing emerging mediums on Madison Avenue, according to a new forecast being released today by Interpublic’s Magna unit. U.S. advertisers are projected to spend $229 million on mobile media this year, up 26% [...]
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Market Research via Social Media
Consumers are expressing themselves in thousands of ways online, including in videos, images, forums, and blogs. The diary-like style of blogs can offer unique insight into a person’s life and opinions. And, since they’re written in text, they can be more easily aggregated and mined for insights than other media, such as video. I [...]
Video: will costs skyrocket?
Even though actors may soon require compensation for online video versions of their work, video’s value is still slated to grow.
Source:Video: will costs skyrocket?
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French Online Advertising Posts Modest Growth
Karin von Abrams, Senior Analyst Vive L’Internet
Source:French Online Advertising Posts Modest Growth
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