Within the past month, two tech leaders have made investments in mobile to the tune of more than $1 billion. these investments will likely support search and display advertising. Patrick Moorhead, vice president and director of mobile platforms at agency Draftcb, says if he hears one more client say “I don’t think mobile is a [...]
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Tag Archive: Opportunity
Web Users Seek Info in Pharma Ads
An opportunity to educate
Source:Web Users Seek Info in Pharma Ads
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Engage:Teens: Seize The Mobile Opportunity
As a marketer you have a lot of questions about teens; they have a lot of questions about your products as well as the rest of the world. They need help sorting them out, and mobile devices are fast becoming their oracle.
Source:Engage:Teens: Seize The Mobile Opportunity
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Could Opt-Out Be The New Opt-In?
The digital advertising industry pays a lot of lip service to consumer “opt-out” but we rarely see evidence of ad networks or publishers making these options very visible. We’ve all probably popped a blood vessel or two trying to discern the “unsubscribe” link at the bottom of e-mail newsletters and offers. But what if advertisers [...]
Free best practice paper: Spread the mobile love
Spread the mobile love… A guide to running seasonal mobile promotions.
Every event, festival and holiday in the calendar presents an opportunity for mobile promotions. Here’s how to plan and execute yours successfully.
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Source:Free best practice paper: Spread the mobile love
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