In my last post, I wrote about treating your various sources of traffic differently from one another. Track the individual conversion rates of your CPC, organic/SEO, email, etc. so you can prioritize the opportunities you have to optimize your web site’s performance. That is just the first step,…
Source:Shopping Cart Optimization: Take This Step Today
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One of the things I’m looking forward to in 2010 is more and more people getting involved in optimizing their online marketing efforts. This past year was really exciting in terms of Optimization gaining momentum (and budget) among many, many online marketing organizations. It is, after all, the…
Source:Don’t Optimize First and Ask Questions Later
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Lots of our clients and prospects are asking questions along the lines of: I want to optimize before the Holiday rush, but I don’t want to introduce too much change at such a critical time.
A valid question/concern, to be sure. Our answer is, of course, “It depends.” However,…
Source:How Much Pre-Holiday Optimization is Enough?
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If you’re selling online, and you’re interested in Optimization, it simply makes sense to spend some time focusing on your shopping cart. It’s a key area of focus for a few reasons:
It’s often where “low-hanging fruit” grows. Conversion obstacles can often be removed quickly, leading to large gains in a short period…
Source:Shopping Cart Optimization: [...]
A lot of people who call us want to know what the average conversion rate is for a particular industry, because they’re trying to assess whether their website could be performing better and could therefore benefit from website optimization.
The problem is that there isn’t a one size fits all answer…
Source:There Is No One-Size-Fits-All Conversion Rate
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