If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!People who visit your site all have unique personalities and temperaments. Understand these differences all play key roles when planning for landing page optimization. …
Source:Roles vs. Personas vs. Cognitive Styles
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Tips for getting buy-in from high-level executives and other team members. …
Source:How to Get Started on Landing Page Optimization
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You must be willing to suffer short-term pain during landing page testing in order to attain the long-term gain of improved performance and higher conversions. …
Source:The Cost of Landing Page Optimization
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Between changing a button color or font size and completely redesigning a landing page, there’s a continuum of possible changes to test. Changing the granularity of your tests allows you to include your important ideas while keeping test sizes reasonable. …
Source:Granularity in Landing Page Optimization
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In statistics, results do not become stable until a large enough sample is tested. Accordingly, making landing page decisions using data from a too-small sample size can lead marketers to make bad decisions. …
Source:Landing Page Optimization Pitfall — Not Collecting Enough Data
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