Three-quarters of marketers use website data to complement demographic and transactional data according to [pdf] a new study from marketing technology provider Unica.
Most Marketers Use Online Data
Marketers with an online presence routinely collect information about their online visitors. This includes information about customer interests, intent, and behavior. A very high
proportion of respondents (75%) use or [...]
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Marketers Use Web Data in Offer Decisions
Leading Economic Index Points to Strengthening Recovery
The Leading Economic Index (LEI) rose for the 10th consecutive month in January 2010, according to [pdf] The Conference Board.
Although the LEI’s rate of increase substantially declined following three straight months of increase, the Index still suggests an economic recovery has arrived and is slowly growing stronger.
The LEI, which measures economic activity for the next [...]
C-Suite: Ad Providers More Important to Strategy
As cautiously optimistic global C-suite executives continue to focus on cost-containment, they expect that their advertising and communications providers will become more critical to their business strategy in the coming months, according to (pdf) research from Doremus and the Financial Times. The sixth annual “Decision Dynamics” study found that, at 20% more important this year, [...]
‘Favorite’ Brands Not Yet Hip to Mobile
Some 83% of US consumers say their favorite brand has yet to market to them via their mobile phone, even though 37% say they would be interested in participating in a mobile customer loyalty program from a brand they trust, according to (pdf) recent research by Hipcricket.
Despite this apparent lack of mobile marketing by [...]
Q209 Email Open Rates Average 22%
The average second-quarter email open rate across 16 industries now stands at 22.2%, and has increased for the fourth quarter in a row, according to Epsilon’s quarterly US email benchmark report for Q209 (pdf), which measured an 18.2% total increase over Q208.
As was the case in Q208, financial services – general, had the highest [...]
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