“The philosophy is to help attendees have a better experience, whether through providing a station to charge batteries, giving them a chance to take a ride, or a ride downtown from the airport,” says GM’s Christopher Barger. “The idea is to contribute to what people are there to do rather than brand all over the [...]
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Tag Archive: People
Woe The Digital Sale: I Can Hear You Calling, But…
Question from the mailbag: I sell ads for a blog network. We’re fairly well known but there a re a lot of us out there, for sure. I call on agency and client media people. And when I say “I call,” I mean I dial and the phone rings, but I don’t get many [...]
Don’t Optimize First and Ask Questions Later
One of the things I’m looking forward to in 2010 is more and more people getting involved in optimizing their online marketing efforts. This past year was really exciting in terms of Optimization gaining momentum (and budget) among many, many online marketing organizations. It is, after all, the…
Source:Don’t Optimize First and Ask Questions Later
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Is SEO Dying? How will it Evolve?
While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen. …
Source:Is SEO Dying? How will it Evolve?
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How top football (soccer) clubs such as Real Madrid and Everton use mobile to engage fans
The thing that most people forget about football (that’s soccer, if you are from the US) clubs is that while they are massive brands, with lots of (extremely loyal) customers, they are small businesses (employing far fewer employees than your average global brands). That’s why it’s fascinating that football clubs – led by the top [...]
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