Who really owns the privacy relationship with users? Increasingly, most players in the ad technology game are recognizing how much of the debate over personal profiling and tracking is going to come down to sheer communication skills.
Source:Baking In The Privacy Issue
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The debate on whether to use ad networks continues to occupy agenda slots at industry conferences. This feud of sorts is far from sorted out. My own issues with ad networks are clear and unusually personal. Their very existence makes me profoundly uncomfortable. Ad networks foster an environment for lying and addiction.
Source:Lies And Addiction
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Amadesa has a behavioral targeting platform that learns over time without manual input from anyone. The software-as-a-service (SaaS) platform, based on machine learning technology, runs on a predictive modeling engine that identifies categories, or microsegments, that score and select the most relevant content to serve up relevant ads. The engine focuses on ecommerce sites.
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