Tag Archive: Personalization

Interested? Personalization Requires Collaboration

Personalization has always been a very tough nut to crack. Generally, most of us like the idea of a highly customized feed of information, but we would rather not have to engage in all of the form-filling and box-ticking it requires at most content sites. Source:Interested? Personalization Requires Collaboration

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Product Reviews Welcome on Mobile; Shunned on SocNets

Nearly two-thirds (65%) of mobile-commerce shoppers say they would make more purchases from their mobile devices if it were easier to find products from trusted retailers, according to a recent survey by ChoiceStream, which examined - among other things - the role of product recommendations in online shopping. The ChoiceStream 2009 Personalization Survey, which was ...

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Pursuing Apple's Sub-Genius

Pop culture freaks, grad-students of the 90s and wiseasses everywhere will recall the satirical creation of the late last century, "Church of the SubGenius." This book and eventual Internet comical cult was designed as one of those deliberately crafted pop culture nonsense "cults" that its fans liked to pretend they understood. For the first time ...

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Keys to Email Success: Personalization and Design

Once you've gotten your email into the recipient's inbox and he's opened it, how do you get him to read and process the marketing message?Source:Keys to Email Success: Personalization and Design

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