To be honest, I had written off mobile and mobile search. Despite years of hype, we’ve seen only pockets of relevant opportunities for our clients, and even there the opportunities were very, very small. The other week, however, I had a conversation that piqued my interest. In speaking with the heads [...]
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Tag Archive: Pockets
Using Geo-Targeting to Boost Your PPC Results
Increased pay-per-click competition combined with low consumer confidence and spending levels often leads to higher cost-per-conversion for advertisers. One way to find new pockets of opportunity is by making use of geo-targeted PPC campaigns. …
Source:Using Geo-Targeting to Boost Your PPC Results
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