While Web 2.0 brought the world interactive information sharing, interoperability, user-centered design and collaboration, software applications provider ICON believes that the next generation of the web, or “Web 3.0″ promises more recommendations, free services, intelligent (semantic) searches, and information that’s no longer random data, but tailored, highly intuitive and delivered in real time.
As [...]
Source:Top ‘Web [...]
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Tag Archive: Promises
Top ‘Web 3.0′ Trends for 2010
Dashboards Combining Analytics, Behavioral Targeting, Marketing Data
Marketers have been searching for ways to improve data collection an management since discovering the Internet holds promise for online advertising and behavioral targeting. Some of those promises are found in casual conversations. So, I keep my ear to the ground. And when I hear a company’s chairman talk about an industry in need of [...]
Personalization: It’s Not Easy Being Me
Personalization is one of the great un-kept promises of digital media. From the time I started covering online publishing in 1995, content providers have been playing with the model with few examples of sustained success. This is as much a user issue as it is a publisher problem. Many of us like the idea of [...]
How Marketers Can Gain ROI From BT Campaigns
Despite promises that behavioral targeting allows marketers to hit the mark, few have seen the return on investments they should from campaigns, according to a recent report from Forrester Research. The report, "Five Ways To Improve The ROI Of Your Behavioral Targeting Campaigns," suggests that nearly one-quarter of all interactive marketers use BT. That number [...]
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