I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find “most useful” in emails sent about product and service offerings. If you have the required membership, you can read the article here.
They surveyed people considered to be B2B “buyers,” meaning…
Source:B2B Buyers Still Want [...]
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Tag Archive: Prospects
B2B Buyers Still Want Basics from Your Email Marketing
OMMA Behavioral 2010: Let The Data Games Begin
As we assemble in New York on Thursday for the East Coast edition of OMMA Behavioral, the prospects for the behavioral advertising segment are at once strong and guarded. EMarketer Senior Analyst Dave Hallerman has some hefty projections for growth in the category: 21.6% this year and 20%+ growth out through 2014. More so than [...]
Graduating Prospects: Getting the Most Out of Your Customer Information Form
The core of FutureNow’s service offering is helping clients persuade their visitors to move from one stage in their buying process to the next, to ultimately convert more visitors into customers. One common question we get from B2B marketers is how to design marketing efforts that “graduate” their prospects from…
Source:Graduating Prospects: Getting the Most Out [...]
Media Buyers Get Targeting Data In Real Time
Imagine having access to target data on 200 million Web site visitors in the United States, and gaining the ability to collect performance data on prospects beyond those you originally targeted. It could mean behaviorally targeting an audience you would never have expected to buy your product.
Source:Media Buyers Get Targeting Data In Real Time
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How Much Pre-Holiday Optimization is Enough?
Lots of our clients and prospects are asking questions along the lines of: I want to optimize before the Holiday rush, but I don’t want to introduce too much change at such a critical time.
A valid question/concern, to be sure. Our answer is, of course, “It depends.” However,…
Source:How Much Pre-Holiday Optimization is Enough?
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