Note: The Nielsen AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, compound image/text ads, paid search, sponsorships, email, units contained within applications (e.g., [...]
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Tag Archive: Publishers
Are Ad Salespeople Doomed?
If media is a commodity, will salespeople be replaced with automated bidding and buying? I’m here to calm your nerves. Salespeople and publishers will still be needed and will thrive for the foreseeable future. But how can I be so sure?
Source:Are Ad Salespeople Doomed?
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Mobile Insider: The Lost Art of Sponsorship
Now that a bit of the fervor over branded apps has died down, it has become clearer to a lot of marketers that not every brand translates easily into the kind of utility consumers really want on their phone. Some publishers tell me that they are getting a lot of interest from marketers who want [...]
The Fox Guarding the Hen House
My latest MediaPost column attracted the ire of none other than Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB). So incensed with my accusation that many publishers abuse consumer privacy, he resorted to ad hominem attacks, going so far as to accuse me of “conning my readers.” Sadly, ignoring his bluster, Mr. [...]
Is SEO Dying? How will it Evolve?
While change is constant, publishers use SEO as a means for obtaining new customers from search engines. As long as search is around, there will be a need for people who know how to make that happen. …
Source:Is SEO Dying? How will it Evolve?
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