Email marketers say the recession continues, but nearly 90% will invest as much or more in the platform in 2010 than they did this year. A survey from email marketing firm Silverpop shows that 41% are planning to boost spending and an additional 47% are looking at making no cuts.
Source:Online Media Daily: Study: Email Spending [...]
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Tag Archive: Recession
Online Media Daily: Study: Email Spending To Rise In 2010
Recession Intensifies ‘Couch Potatoism’ as TV, Internet Converge
Some 26% more Americans chose TV as their favorite type of media than they did last year, according to a new study by Deloitte, which lends credence to the theory that the recession has intensified America’s love for television.
The study revealed that more than 70% of respondents ranked TV among their top-three favorite media [...]
Source:Recession [...]
UK to Emerge from Ad Recession with 0% Growth
Though UK ad spending is expected to be down 12% this year, the UK could be out of the ad recession sooner than expected, with an expected 0.1% year-over-year increase in growth in 2010 following better-than-expected revenues in Q409, according to a revised forecast from GroupM.
Although the UK – which was among the first [...]
Source:UK [...]
BT Thrives In Economic Downturn
Thank goodness for the economic downturn. Sounds crazy, right? But without tighter ad budgets, marketers might not have realized the importance of quantifying ad campaigns as quickly as they did. Perhaps that realization also fueled investments in companies with the technology to target marketing and advertising campaigns. In one example of how the recession has [...]
Online Media Daily: Forrester: Mobile Will Become The Hub Of Multichannel Consumer Relationships
Marketers seeking to sprint out of the recession need to become multichannel-friendly and completely consumer-focused, and get over themselves. The need to construct data-rich profiles of customers, personalize responses to their needs and smartly play in their social, mobile digital sandbox are themes that resonated in the opening-day keynote addresses and discussions at Forrester Research’s [...]
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