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Tag Archive: Relationships
New Email Subscribers: Loved or Abandoned?
You have to work at email relationships just as hard as you do real-world pairings or risk losing the customer to apathy or boredom.
Source:New Email Subscribers: Loved or Abandoned?
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Capitalize on media attention to build relationships: Two approaches
This week brought us dueling product announcements from Google and Microsoft that, naturally, got a lot of attention from media and bloggers. But as I was reading about Microsoft’s new search engine, Bing, and Google’s upcoming Wave communication tool, I noticed something interesting about how the companies are trying to capitalize on crush of [...]
The Most Expensive Mistake You Can Make
If your primary revenue stream is advertising, and you cannot afford a single salesperson — you have a hobby, not a business.We are continually told that small publishers do not have the scale to sell direct. We are told that those publishers cannot create direct relationships with advertisers. We are told that they have [...]
The Search Bachelor
We’ve all dated someone who, after a few dates, is already picking out baby names; they’re in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, [...]
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