Tag Archive: Relevance

Relevance Remains a Challenge for E-Mail Marketers

Batch-and-blast has consequences
Source:Relevance Remains a Challenge for E-Mail Marketers

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Woe The Digital Sale: Poorly Prepared Salespeople

I work at an independent agency and consider myself more open than most to taking vendor meetings. However, why is it that sales reps come in and ask “So, who are some of your clients?” To add insult to injury, they share presentations that look like they were written by a first grader [...]

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Baidu — A Sleeping Giant Awakens

Baidu is the search engine of choice for the Chinese people, but will it stay on top after some dramatic changes? The new Baidu Professional Edition will likely impact short-term advertising results for the sake of better long-term relevance. …
Source:Baidu — A Sleeping Giant Awakens

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Prove your video's relevance to users

Looking to make a connection with your audience? The Fifth Network’s VP of communications gives pointers on how it’s done.
Source:Prove your video's relevance to users

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