Super Bowl XLIV is just around the corner, and one marketing team is hoping to repeat last year’s game day win.
Denny’s is inviting America to visit its restaurants on Tuesday, Feb. 9, from 6 a.m. to 2 p.m. for a free Original Grand Slam Breakfast. The team will announce the offer with a funny television [...]
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Tag Archive: Restaurants
Super Bowl Wins
WOM Recommendation Index Ranks Top Restaurant Chains
California Pizza Kitchen, Texas Roadhouse and Outback Steakhouse are the most recommended casual dining restaurants (CDRs) by US consumers, according to the newly created Recommendation Index from M/A/R/C Research and Zocalo Group.
The index measures both online and offline recommendations and takes into account how often people recommend individual brands as well as how each [...]
Research Brief: Tweeting More Ubiquitous Than Other Electronic Socializing
According to a survey conducted by Crowd Science, with Twitter being accessed from mobile devices to a greater extent than other social media, Twitter users also use social media more in such locations as cars, restaurants and restrooms. 11% of Twitter users admitted to accessing social media while driving during the preceding 30 days, compared [...]
Denny's Sends Late-Night-Munchies into Web 2.Overdrive
To entice night owls into its restaurants, Denny’s created “Denny’s Allnighter” between 10 p.m. and 5 a.m. — a special environment featuring affordable, easy-to-share menu items, alternative music and relaxed server uniforms. Now, the Allnighter concept is being promoted via a campaign dubbed “Creature Comforts,” employing “irreverent, tongue-in-cheek content,” social media and mobile applications keyed [...]
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