If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!In a recent blog post, Google’s anti-spam engineer Matt Cutts wrote about cloaking. The blog post makes several things clear. You put your website at risk if you use cloaking.
Source:Google warns against cloaking: we can detect it
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You have to work at email relationships just as hard as you do real-world pairings or risk losing the customer to apathy or boredom.
Source:New Email Subscribers: Loved or Abandoned?
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Those of us raising teenagers are all doing our best to teach our offspring not to participate in risky behavior. We promise rides home from parties with no questions asked. We talk about safe driving practices, seatbelts, safe sex (OK, some of us don’t talk about that), not to trust people they “meet” on the [...]
If you’re not using email authentication programs, Strongmail’s director of delivery services will set you straight on why you need to.
Source:Don't Risk Your Brand Reputation
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Advertisers beware: the FTC is reviewing changes to its guidelines for testimonials and endorsements–the first such changes since 1980. If approved, they could impact everything from social media marketing to late-night TV ads.
Source:Testimonials at Risk
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