If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!Ed Kaczmarek
Director of Innovation, Consumer Experiences
Kraft Foods
Source:Kraft’s Mobile Branding Recipe
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Kraft’s Mobile Branding Recipe
Steady Growth Ensures Positive Outlook for UK’s Online Marketers
Some usage differences remain
Source:Steady Growth Ensures Positive Outlook for UK’s Online Marketers
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Brand Personality and Digital Strategy
Melissa Katrincic
Senior Manager, Interactive Digital Marketing and eCommerce
Burt’s Bees
Source:Brand Personality and Digital Strategy
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Microsoft’s Bing Posts Second Week Of Gains
It’s week two and Microsoft’s Bing is still going strong. New comScore (NSDQ: SCOR) data indicates that for the second week in a row the relaunched search engine increased its search penetration as well as share of total search results. It’s still early, of course, and rival data from Compete.com has shown that Microsoft’s increase [...]
Boost Subscriptions by Testing the Access Model
It’s easy to say *testing the access model* is a key to making money from content on the web. Most of you know, that’s easier said than done. After interviewing Rob Grimshaw, Managing Director of FT.com, about the website’s stellar performance of lifting paid subscriptions and registered users last year, that’s the tactic that stuck [...]
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