Last week, I posted Part 1 of my book review of Steven Wood’s Digital Body Language book. It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in the Online world, and what the Digital Body Language (DBL) concept is.
In this post, I’ll wrap…
Source:B2B Marketing Book Review and [...]
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B2B Marketing Book Review and Commentary, Part 2
Holiday Search Marketing? You'd Better Be!
Tips for using PPC, retargeting, e-mail marketing, and viral marketing to help boost holiday sales. …
Source:Holiday Search Marketing? You'd Better Be!
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Mobile Marketing Daily: Device Makers Going Crossover Crazy
The lines among handset makers, computer makers and software companies continue to blur as devices become universal and fungible. The latest example is Nokia announcing plans Monday to get into the PC business with a mini notebook computer to help bolster weak handset sales.
Source:Mobile Marketing Daily: Device Makers Going Crossover Crazy
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Listening To The Engine
When dynamic ad technology company Teracent started helping HP retarget users off site, a funny thing happened. The engine behind the dynamic ad creation system started telling the marketers that some of the rules it made for the system were holding back performance. In a branding campaign for a retailer, the Teracent engine used real-time [...]
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