I’ve been working with a salesperson at a branded Web site over the past two months or so about an upcoming campaign. The process has been going OK, but the approvals for creative have been slow, so the launch date is a moving target. My client gave me a call, asking me about [...]
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Tag Archive: Salesperson
Advertiser Self-Checkout Can Boost Sales Of Display Ads
In a prior post, I hypothesized that one of the reasons that publishers have too much unsold inventory is because of the overall lack of “self-serve” systems. Buyers simply do not have access to the publisher’s standard products — common ad products such as IAB banners and other basic products that a publisher offers to [...]
The Problem With Selling Ice To Eskimos
Throughout my career, I have always heard how a great salesperson can sell anything, but I have never bought into this concept. I can’t sell ice to an Eskimo. I can’t sell cars, homes or shower curtain rings. I can only sell media. And within media, I can only sell a well-branded content [...]
Woe The Digital Sale: The Badgering Salesperson
Question from the mailbag: Do salespeople know the definition of badgering: “to harass or urge persistently; pester; nag” on dicitionary.com? None of those words describe anything positive, yet recently my team was badgered by a salesperson who just would not stop. Even after hearing the specific rationale of why the site in question [...]
Woe the Digital Sale: Job-Hopping Blues
Last week I found out that a person whom I’ve been calling on and speaking with about a deal for months at an agency has left the company. I know nobody else there and I dread starting over. As if selling advertising right now isn’t hard enough. Any help? — Salesperson from a [...]
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