Want greater search marketing success this year? Try looking at search engine marketing as a whole, rather than two independent efforts, and have an open line between development and search engine optimization. …
Source:A Few More Resolutions for Your Search Team
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When you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken? Is that how you go about optimizing your web…
Source:Low Hanging Fruit: Cherry Picker or [...]
Today, marks the release of my great friend, Mitch Joel’s, book Six Pixels of Separation. You may have never heard of Mitch, I promise you that you will. In Canada, Mitch Joel is considered an Internet Marketing Rock Star. It is well deserved nick name, especially if you have ever…
Source:Are Six Pixels of Separation All [...]
Mobile advertising keeps getting passed over by U.S. marketers, but a recent Search Engine Marketing Professional Organization (SEMPO) study might provide reasons to take another look. Mobile networks report click-through rates between 5% and 15% on mobile campaigns, putting the Web’s average of 2% to shame, according to the study.
Source:Online Media Daily: Mobile Search Puts [...]
Today’s search engine marketing news and opinion: Re-Thinking Link Building; Microsoft Steals Tiny Share from Yahoo; Welcome to Your Google-Branded Life; and more. …
Source:SearchDay | Re-Thinking Link Building
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