For anyone who remembers one of my early articles from last year, titled “Our Little Baby has Grown Up,” this article’s title should have better context. It was from Paula Lynn (thanks for the title) and was in response to my thoughts on the evolution of local search and Yellow Pages. She was [...]
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Tag Archive: Search Insider
Search Insider: The Year (Almost) Of Mobile Search
To be honest, I had written off mobile and mobile search. Despite years of hype, we’ve seen only pockets of relevant opportunities for our clients, and even there the opportunities were very, very small. The other week, however, I had a conversation that piqued my interest. In speaking with the heads [...]
comScore's Fulgoni: Rumor Of Display's Death Greatly Exaggerated
CAPTIVA, FL – During the opening keynote at the Search Insider Summit here, comScore Chairman and Co-Founder Gian Fulgoni told members of the search marketing world’s elite that the economic downturn – and its negative impact on the digital advertising marketplace – “appears to have bottomed out.” He also revealed data contradicting the conventional believe [...]
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