Tag Archive: Second Quarter

Mobile Marketing Daily: Mobile Phone Sales Picking Up

If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!New data suggests worldwide mobile phone sales may finally be rebounding. Mobile phone shipments totaled 287.1 million units in the third quarter, down 6% from a year ago, but up 5.6% from the second quarter, according to technology research [...]

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Q209 Email Open Rates Average 22%

The average second-quarter email open rate across 16 industries now stands at 22.2%, and has increased for the fourth quarter in a row, according to Epsilon’s  quarterly US email benchmark report for Q209 (pdf), which measured an 18.2% total increase over Q208.
As was the case in Q208, financial services – general, had the highest [...]

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Broadcast TV Ad Revenues Down 12.8% in Q209

Total broadcast television ad revenues were down 12.8% in the second quarter of 2009, compared with the same period in 2008, according to a Television Bureau of Advertising (TVB) analysis of estimates supplied by TNS Media Intelligence/CMR.
Network TV was down 6.9% in Q209, syndicated TV was down 1.5%, and local broadcast TV was down [...]
Source:Broadcast [...]

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Online Media Daily: Verizon Wireless Grows Data Revenue In Q2

Verizon Wireless’ net new 1.1 million customers in the second quarter was less than the 1.4 million ATandT reported last week and the 1.2 million Verizon added in the first quarter. But the figure still represents a respectable gain, especially when considering that Verizon lacks ATandT’s not-so-secret weapon — the iPhone.
Source:Online Media Daily: Verizon Wireless [...]

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