In my last post, I wrote about treating your various sources of traffic differently from one another. Track the individual conversion rates of your CPC, organic/SEO, email, etc. so you can prioritize the opportunities you have to optimize your web site’s performance. That is just the first step,…
Source:Shopping Cart Optimization: Take This Step Today
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If you’re selling online, and you’re interested in Optimization, it simply makes sense to spend some time focusing on your shopping cart. It’s a key area of focus for a few reasons:
It’s often where “low-hanging fruit” grows. Conversion obstacles can often be removed quickly, leading to large gains in a short period…
Source:Shopping Cart Optimization: [...]
Why are some of your visitors hesitating when they get to their shopping cart? What barriers are they running into that stop them from taking action on your site? What are you doing at these points to try and close the sale once you’ve identified that the visitor is hesitating?
I’ve…
Source:Event driven promotions to make a [...]
I have mixed thoughts about being targeted ads on my mobile phone. While I’m the first to admit my love for technology, and that my ATandT BlackBerry goes wherever I do, I’m a little sensitive to ad targeting, especially when Neiman Marcus serves up an ad to me somewhere across the Web after I’ve abandoned [...]
OK, I’ll admit it. I like to visit neimanmarcus.com, look at designer clothes from Carolina Herrera and Nanette Lepore, and click on an item or two. But when I realize it’s more than I want to pay, even with free shipping, I leave the shopping cart stranded in cyberspace and go about my weekend chores [...]
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