If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!Social is sexy; email is not. Social is alive and well; email is dead. This is the perception, but it’s not reality.
Smart marketers know that social and email work together well, and that by leveraging that relationship they can [...]
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Tag Archive: Social Marketing
Making Social and Email Work Together
Measuring Social is Vital
Measuring your marketing is the only way to know which efforts are working and which are wasting money. Even if you can’t measure every impact, you should track as much as possible.
After looking at some data from MarketingSherpa’s 2010 Social Media Marketing Benchmark Report, I wonder how many campaigns are only half-measured, with half their [...]
New Chart: how much of the Online Budget is Social Media getting?
Image by fredcavazza via Flickr
Social Media gets an increasing share of the Online Budget.
Source:MarketingSherpa.com
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Social Media Success Means Learning to Let Go
For this week’s EmailSherpa case study, I had a long conversation with Eric Erwin, EVP Marketing & Product Development, Wilton and Tim Bay, Founding Partner, Shay Digital about the ways email and social media marketing can work together.
I compiled five of their best strategies in the article, available here, but there was another big [...]
Source:Social [...]
Search Marketing in Germany
A look at trends in search and social marketing in Germany during SES Berlin. …
Source:Search Marketing in Germany
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