Tag Archive: Social Media

Marketing Daily: Chevy To Test Social Media Waters At SXSW

If you’re new here, you may want to subscribe to The NMS Blog newsletter. Thanks for visiting!“The philosophy is to help attendees have a better experience, whether through providing a station to charge batteries, giving them a chance to take a ride, or a ride downtown from the airport,” says GM’s Christopher Barger. “The idea [...]

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Why You Need a Strategy for Social Media

Planning and organization no longer optional
Source:Why You Need a Strategy for Social Media

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New Chart: how much of the Online Budget is Social Media getting?

Image by fredcavazza via Flickr

Social Media gets an increasing share of the Online Budget.
Source:MarketingSherpa.com

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Measuring Return on Social Investment

Marketers must connect business goals to social media objectives
Source:Measuring Return on Social Investment

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Social Media Success Means Learning to Let Go

For this week’s EmailSherpa case study, I had a long conversation with Eric Erwin, EVP Marketing & Product Development, Wilton and Tim Bay, Founding Partner, Shay Digital about the ways email and social media marketing can work together.
I compiled five of their best strategies in the article, available here, but there was another big [...]
Source:Social [...]

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