Tag Archive: Source Magazine

Media Magazine: Annotated: The Apple Tablet, Slate

In early September, a resolute Steve Jobs told The Times’ David Pogue that Apple had absolutely no plans to create a Kindle-like e-reader. Oddly enough, Jobs said the company was only interested in general-purpose devices because “people just probably aren’t willing to pay for a dedicated device.” This from the guy who created the iPod?
Source:Media [...]

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Media Magazine: Relative Mobility

I left my iphone in the cab.” it was both the panic in our usually stoic analytics director and the scramble to locate the phone that said everything. Mobile phones are not just devices, they are 24/7/365 lifelines. (BTW: Phone was recovered and returned by a NYC taxi company. Thanks.)
Source:Media Magazine: Relative Mobility

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OMMA Magazine: Need to Know: Random Access mode

The crusade for net neutrality is turning into a food fight between Google and wireless broadband providers that has cable operators struggling to stay in the game and regulators changing the rules. With streaming video a compelling new alternative to television and mobile phones far outnumbering personal computers and tvs, net neutrality has become a [...]

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OMMA Magazine: The Ad Net Wars Move to the Mobile Front

Get ready for a bloody fight over the mobile Web: The Internet is going mobile, and so are some of the Web’s enduring controversies about a digital ad economy. Will mobile ad networks live to see the next stage of the platform they helped create?
Source:OMMA Magazine: The Ad Net Wars Move to the Mobile Front

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OMMA Magazine: RAM: Flatland

Forget the retro renaissance of 3-D, 2-D is the latest buzzword in mobile circles. After becoming popular in Asia and Europe, 2D barcodes – which pack more data than the traditional linear version – are finally catching on here as a way to make offline ads interactive and mobile coupons more convenient.
Source:OMMA Magazine: RAM: Flatland

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