“The philosophy is to help attendees have a better experience, whether through providing a station to charge batteries, giving them a chance to take a ride, or a ride downtown from the airport,” says GM’s Christopher Barger. “The idea is to contribute to what people are there to do rather than brand all over the [...]
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Tag Archive: Source Marketing
Marketing Daily: Virgin Mobile Expands Prepaid Broadband Plan
Virgin Mobile USA will promote the updated plans with a multifaceted marketing campaign that will include print, online and out-of-home advertising. The company will also include its message on coffee cup sleeves in 30 of the most trafficked airports nationwide. The sleeves read: “Take It To Go … The Internet that Is.”
Source:Marketing Daily: [...]
Marketing Daily: Experian: Choose Delivery Method Based On Age
The rise of smartphones will likely mean an increase in mobile strategies, even among the older demographics for whom the phone is primarily a voice communications device, says Bill Tancer. “We’re starting to be more and more amenable to marketing that comes through our phone. Just as in the social network world, we’ll begin to [...]
Marketing Daily: Sprint Offers JFK Travelers Free WiFi
In addition to showcasing Sprint products and services, the installation’s 13-foot curved wall will also feature Sprint Now Network widgets, presenting up-to-date factoids and information. “There are a few that are specific to the New York area,” Ahl says of the widgets,
“such as traffic and flight arrival information.”
Source:Marketing Daily: Sprint Offers JFK Travelers Free [...]
Marketing Daily: Mobile Phones To Get A Little More Rock 'n' Roll
Famed electric guitar maker Fender is partnering with T-Mobile and HTC to market a new Fender co-branded myTouch 3G wireless handset. The new phone, which will be available on Jan. 20, is designed to look like a Fender guitar with a sunburst-finish-inspired design.
Source:Marketing Daily: Mobile Phones To Get A Little More Rock 'n' Roll
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