Imagine having access to target data on 200 million Web site visitors in the United States, and gaining the ability to collect performance data on prospects beyond those you originally targeted. It could mean behaviorally targeting an audience you would never have expected to buy your product.
Source:Media Buyers Get Targeting Data In Real Time
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In early September, a resolute Steve Jobs told The Times’ David Pogue that Apple had absolutely no plans to create a Kindle-like e-reader. Oddly enough, Jobs said the company was only interested in general-purpose devices because “people just probably aren’t willing to pay for a dedicated device.” This from the guy who created the iPod?
Source:Media [...]
I left my iphone in the cab.” it was both the panic in our usually stoic analytics director and the scramble to locate the phone that said everything. Mobile phones are not just devices, they are 24/7/365 lifelines. (BTW: Phone was recovered and returned by a NYC taxi company. Thanks.)
Source:Media Magazine: Relative Mobility
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Americans are increasingly turning to online and radio sources for news and information, and are spending less time with daily newspapers and TV, according to (pdf) a media use and credibility survey commissioned by ARAnet and conducted by Opinion Research Corporation.
Daily newspaper usage dropped 4.1% and TV usage dropped 3.6%, while radio usage increased [...]
Source:Media [...]
Spending recovery will lag economic recovery
Source:Media Dollars Shift to Digital in Downturn
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