Hearst Corp. last week unveiled its "let a thousand flowers bloom" approach to creating digital content for the iPhone. The magazine publisher plans to churn out thousands of iPhone applications focused on niche topics within categories such as celebrities, food, hobbies, and sports. Hearst's LMK ("let me know") applications unit has already released some 70 ...
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Tags: Angelina Jolie, Applications, Apps, Backlash, Boston Red Sox, Celebrities, Digital Content, Fans, Flowers, Green Day, Green Marketing, Hearst Corp, Hobbies, Iphone, Magazine Publisher, Mobile Marketing, niche, Sports
In selective tests with users, Yahoo is showing off a redesigned home page that sports a more streamlined look and a revamped left navigation bar that lets users add links to external sites such as WSJ.com, NPR.com and Style.com. The upgraded version, glimpsed Friday as part of ongoing testing Yahoo is conducting, reflects the Web ...
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