Two of the latest marketing trends–social networking and SMS messaging–are becoming routine for some marketers. The tactics’ roles in a company’s overall marketing strategy are becoming more clearly defined.
Chad Hallert, Director, Ecommerce, Eldorado Hotel Casino, and his team have experimented with building and promoting to a list of SMS subscribers since early 2009. In some [...]
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Tag Archive: Subscribers
Integrate SMS and Social Marketing
Retailer Email Volume Soars to New High
Top online retailers set a record for the volume of promotional email they sent last week. According to Chad White, research director at Responsys and author of the Retail Email Blog, top online retailers sent their subscribers an average of 4.1 promotional emails each during the week ending December 18, 2009.
This number represents roughly [...]
Online Media Daily: Verizon Debuts Media Manager Tool
Verizon Wireless has introduced a tool that lets subscribers more easily port photos, videos and music between mobile devices and PCs. The new V Cast Media Manager allows users to transfer user-generated content from phones to computers using only a USB cable rather than the more involved process of having to remove a device’s SD [...]
Online Media Daily: ATandT's All-In-One Mobile-Social Play
ATandT’s exclusive deal for the iPhone has benefited the wireless operator enormously, pulling in new subscribers and boosting its bottom line. But the carrier’s own application storefront — the ATandT MEdia Mall — has been unquestionably overshadowed by Apple’s App Store, generating more than 1.5 billion downloads in the last year. But ATandT has sparked [...]
Online Media Daily: Verizon Makes Offer On Handset Exclusivity
Facing increased government scrutiny of exclusive handset deals, Verizon Wireless Friday proposed offering smaller carriers access to any Verizon phone, including those it sells exclusively. Under its plan, wireless operators with less than 500,000 subscribers would be able to gain access to phones after only six months.
Source:Online Media Daily: Verizon Makes Offer On Handset Exclusivity
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