Users versus subscriptions
Source:eMarketer Cuts Through the Mobile Penetration Hype
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Tag Archive: Subscriptions
eMarketer Cuts Through the Mobile Penetration Hype
Homepage Overlay Boosts Subs
The folks at PETCO tested an email registration overlay ad that helped lift subscriptions more than 400%.
Carol Ott, Director, Finance Reporting and Web Analytics, PETCO, and the team used Amadesa’s Customer Experience Suite to A/B test the ad (and other offers) on the homepage since June.
As you can see in the image below (click for [...]
Boost Subscriptions by Testing the Access Model
It’s easy to say *testing the access model* is a key to making money from content on the web. Most of you know, that’s easier said than done. After interviewing Rob Grimshaw, Managing Director of FT.com, about the website’s stellar performance of lifting paid subscriptions and registered users last year, that’s the tactic that stuck [...]
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