It’s no surprise that accessing the Web is typically slower on a mobile phone than on the desktop. But some mobile sites are slower than others. With that in mind, Web research firm Gomez this month compared the mobile Web performance of more than a dozen large retailers as the holiday shopping season gets underway.
Source:Online [...]
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Online Media Daily: Amazon Fastest Mobile Retail Site, Target Slowest
How Is Bond Trading Like Online Advertising?
I was visiting with the CEO and the SVP of Operations at a large online publisher and we started talking about ways to increase revenues and efficiencies. The CEO asked what kind of skills are needed to best manage the online ad business and make sure that the revenue needle is pegged at all times. [...]
Content Matters: Nano-Targeted Retargeting
Retargeting has been one of the most effective arrows in the behavioral marketer’s quiver for a number of years. Following a user who has already been to a retailer site and offering her a follow-up offer is pretty much a no-brainer. She has shown purchase intent in a given category and is familiar with the [...]
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